ABOUT
I'm Blake. I write about work, product, business, brand, and AI.
Most product writing is either too corporate (case studies that say nothing) or too abstract (founder platitudes). I want to write the third thing: notes from someone actually making stuff, with enough taste to tell the difference between what matters and what's noise.
The aesthetic is on purpose. Graffiti means marks on a wall. So does writing. The point is to leave something real behind.