Most blogs look the same. Serif body, clean nav, a centered title. They optimize for looking professional, which is another word for looking like everybody else.
This one is different because I wanted it to feel like something. Specifically: a wall.
The wall and the tag
Graffiti works because of contrast. A concrete wall is neutral, quiet, almost boring. Then somebody shows up with a can of paint and leaves a single mark. The wall makes the mark loud. The mark gives the wall a reason to exist.
Most "graffiti-styled" websites forget this. They spray the whole surface. Everything is loud. Nothing reads.
So this blog has a wall. The body is warm paper, serif type, 680 pixels wide. You can actually read it. That's the whole job of the wall: be a surface that makes reading easy.
The tag is everything else. The titles. The brand mark. The accent color. Those are loud on purpose.
Why this matters for what I write
I write about work, product, business, brand, and AI. Those topics already come loaded with corporate energy. Most writing in that space is written in the voice of a consultant, or worse, a deck.
That's not what I want to make. I want notes from somebody who is actually building, has real taste, and happens to think the boardroom is not where the good stuff gets decided. The good stuff gets decided at the level of a thousand small choices, most of them made while nobody is watching.
So the aesthetic matches the content by contradicting it. Spray paint on a thesis. Street voice on a product memo.
What to expect
Short pieces. Specific claims. Real examples. No frameworks with five Ps. No "here's what you need to know about X."
If a post is going to be long, it's because the idea actually needs the space. Most of them won't.
Welcome to the wall.